ART DIRECTION & ASSET PREP
Concept, Modeling & Texturing
Every project starts with asset prep. I recreate the product in 3D and build physically-based textures, then gather visual references to steer the creative direction.

3D Artist & Art Director — products, rebuilt as cinema.
I help brands stand out in crowded markets by crafting cinematic product visuals that elevate brand perception and highlight what makes each product unique.
A full cinematic pipeline in-house — modeled, simulated, lit, composited and graded. From first concept to final delivery, each stage is crafted to create visuals that truly reflect your brand.
Every project starts with asset prep. I recreate the product in 3D and build physically-based textures, then gather visual references to steer the creative direction.

Rigs, cameras and motion are blocked, then driven by simulation — fur, cloth, smoke, particles and fluid — for organic, believable movement.

Studio lighting and material lookdev shape the mono-color story — controlled, high-contrast, and unmistakably premium.

Frames are rendered, then composited and graded in Nuke — atmosphere, grain and volumetric light layered in until each frame sings.

Shots are cut to rhythm, finished with sound, and delivered in every ratio your launch needs — film, social, and e-commerce stills.

Usman was very helpful, communicative and diligent. He executed the project on time and responded to feedback very quickly. It was a pleasure working with him.
This is the second time I’ve worked with Usman. He does excellent work — talented and reliable. I will definitely hire him again.
Usman has consistently delivered on-time, quality work. He takes direction well and easily adapts to our brand’s overall aesthetic and vision. Looking forward to continuing our contract with Usman through our next projects.