OVNI Smile approached me with the challenge of developing a distinct, memorable brand identity for their new line of oral-care products — one that would resonate with their audience and set them apart in a competitive market.
The project focused on a visual identity that not only stood out, but communicated the brand's commitment to educating customers about safe, effective at-home teeth whitening — across the Purple Whitening Toothpaste and the ProWhite strips line.
Every shot starts as a flat clay flipbook to lock the motion and timing — then materials, lighting and a final grade bring it to life. Left: the clay preview. Right: the finished render.
I began by diving into the core values of OVNI Smile and their mission to educate consumers. The process produced a full brand style guide — logo refresh, colour system, typography and packaging — designed to be clean and modern, with clear, concise educational content that helps customers make informed decisions.
Using 3D modeling, texturing, set design and studio lighting, I brought the packaging to life across the full range — toothpaste and ProWhite strips — in clean, conversion-focused e-commerce stills with the educational elements that build trust at the point of sale.
A cohesive brand identity and engaging visuals that communicated OVNI Smile's commitment to education and quality. The design stood out on shelves, clearly differentiating the product from competitors — and strengthened its position as a trusted, go-to brand for informed whitening choices.
